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7 Tips To Safeguard Your Website From The Dangers Of Spam Backlinks 

Backlinks

To put this into perspective, backlinks differentiate websites, enabling search engines to rank them. This helps you (as a business or brand) to be seen by potential clients. This is crucial if you wish to run a successful business.  

Unfortunately, when backlinks were introduced as a ranking opportunity, there was a slight flaw in the logic that supported them. Website owners who clocked on to this flaw began abusing the power of these links. This is when ‘spammy backlinks’ came to light. 

Here, we learn more about these and how you can avoid them. Read on to discover more.  

How it Started  

The flaw in the initial backlink system led to the introduction of ‘link farms.’ In a nutshell, these websites are created solely to provide backlinks and various other ‘black hat’ backlink-building practices. Simply put, spam backlinks originate from spammy websites. 

Such links tend to originate from low-quality sites known for spamming (such as link farms) or websites featuring poor domain authority. 

The traffic coming from these links is often from countries not on your targeted list of clientele, and despite resulting in a spike in your traffic, it’s not the traffic you want to attract.

Similar activity on your website? You likely have a handful of spammy backlinks pointing to your website.  

Here, we provide tips on how to avoid these, safeguarding your website and brand from the dangers of these unwanted backlinks. Let’s see how you can identify and prevent them from hurting your SEO results.  Article Source: https://99math.net

Avoid Guest Posts On Low-Quality Websites 

Although guest posting is one of the most renowned ways to build quality backlinks, it can also be risky. When guests post regularly, things can quickly become gray without warning. You may unknowingly find yourself creating low-quality links. This is particularly true if you are a newbie to the online world and have noticed an unusual traffic spike from a backlink. 

With this in mind, when guest posting, you must avoid the following: 

  • Blog Networks: These networks provide backlinks to paying members. Google is not a fan of this process. So, how do you spot a blog network? First things first, view their guest posting guidelines. If their world counts and link ratio rules are rigid, this is your cue to avoid such a website. Quality blogs aren’t fussy about word count and will happily accept fewer words or links solely in your article introduction. 
  • Web 2.0 Blogs: These single-post blogs come in the shape of websites spanning one or two pages. They are often created on WordPress subdomains. Just as links from article websites don’t add any value to heightening the SERP visibility of your website, neither do links from single-post blogs. With 67.5% of SEOs stating that backlinks significantly impact search engine rankings, it’s essential to choose the right ones.  

Purchasing Links From Various Websites. 

Posting articles on blog networks and websites isn’t the sole way to purchase web links. Another option involves buying links from several websites. 

It’s important to note this process centers around a handful of steps. These include: 

  • content production 
  • outreach 
  • negotiation, and  
  • payment.  

Another point to note? This process is often dependent on individuals who have to be sourced externally. This ultimately means you have little control over the activities on the website you decide to purchase a link from. Similarly, if investing in the help of an external partner to source paid links, it’s impossible to monitor this or know whether they are operating inconspicuously. 

Avoid Low-Quality Press Release Websites 

Although links from press release websites are prevalent when securing valuable and genuine links, not all news websites can be trusted.

When searching for those guaranteed to benefit your website, look to those boasting strict quality and information verification standards. These standards discourage link spammers. Why? It’s much easier for spammers to connect with news websites of low quality that don’t necessitate content or sources of higher quality. In addition, it’s much easier for spammers to convince lower-quality, lesser-known websites that unknown businesses or brands are newsworthy. 

Avoid Excessive Links From Non-Niche Related Websites 

It’s not uncommon to benefit from a backlink from a website unrelated to you. For example, a link from your local government authority or NGO’s website. Both will result in SEO advantages irrespective of whether their niche is related to your business or brand. 

The above examples are the only cases where website links that have zero to do with your niche will not hurt your SEO efforts or results. 

With this in mind, be on the lookout for reciprocal links. The most common is link swaps. What does this mean? They return the favor by linking to you. If the website is related to your niche, this makes perfect sense.  

Pick High-Quality Directories 

For some time, backlinks from business directories have been debatable. On one hand, numerous high-quality directories exist, all of which follow strict quality standards. On the other hand, several business directories are in place only to offer backlinks. 

Due to this, Google has taken it upon themselves to devalue links from a handful of business directories.  

In addition, with so many outgoing links offered by directories, there is little reward. Why? The links are split among all outgoing links.

Steer Clear of Forum and Comment Spam 

This is a point to note if you are new to SEO. Even though acquiring links from forums may seem like a ‘hidden opportunity,’ this is far from the case. 

Just about anyone can get a backlink from a forum. Like social media websites, they have almost zero control over the quality of posted links.  

For this reason, search engines have deindexed links coming from these sources, which is why they’re best avoided. Why? They won’t contribute to your SEO results. 

Comment Spam 

A prevalent link-building strategy that is no longer a safe option is blog commenting. It was once easy to get a backlink from an unmoderated comment section. The catch now? Unmoderated comment sections boast hundreds, if not thousands, of outgoing links. 

Furthermore, websites boasting unmoderated comment sections are often low in quality. 

The Bottom line 

Now that you know where spammy links come from, you can actively avoid them. The result? You safeguard your website!  

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